Groovehype - Feature writing, Press, Web and Social Media content, Design


Launched in 2020, groovehype is the entertainment media creation division of Liveculture Music Ltd, established by experienced music industry professional and former magazine editor Mark Cunningham.

Operating predominantly within the entertainment production and technology market, groovehype’s 360° vision extends beyond the traditional roles of public relations or design agencies. Located with easy reach of London, groovehype partners with business owners to build and strengthen brands, raising their profile with tailor-made journalism, creative online content, press and social media exposure, b2b networking support, marketing concepts and much, much more.

groovehype is proud to represent award-winning businesses across the UK, Europe and America, developing ideas with maximum attention to detail and a helpful, no-nonsense approach borne of decades of experience.

The service portfolio includes:

Media Creation & Representation

Feature Writing • Archive Projects

Viral Campaigns • Branding

Marketing Strategy • Graphic Design

Website Content • Social Media

Photography & Video • Product Showcases

Event Management • Talent Booking

Documentary Research & Consultancy

CD & DVD Artwork & Content

Tour & Event Brochures & Itineraries

Mark Cunningham - Feature writing, Press, Web and Social Media content, Design

Mark Cunningham, director

After more than 10 years as a professional musician and producer, as well as working in advertising and managing a media services studio, Mark came to prominence as a full time music industry journalist in the early ’90s.

This was an exceptionally busy period for Mark as he became a prolific contributor to numerous mainstream, MI and pro sector magazines around the world, whilst also engaged as a freelance consultant for Apple Corps, Storm Thorgerson & Pink Floyd, Isis Productions and Landseer Films, whose ‘Routes Of Rock’ series for ITV included an episode based on Mark’s first book, the best-selling ‘Good Vibrations: A History Of Record Production’.

In 1998, Mark co-founded the market-leading live industry magazine TPi (Total Production International). As editor-in-chief, Mark travelled the globe to document a broad range of high-profile concert tours and also shaped the content of the magazine’s annual event, the TPi Awards, working with celebrity hosts and guest presenters including Paul Gambaccini, Chris Evans, Jimmy Page, David Gilmour, Brian May, Suggs and Huey Morgan.

Following his departure from TPi after more than 13 years, Mark joined U.S. live sound company Clair Global, managing European client relations and the rebranding of Clair’s UK operation. Upon leaving in 2013, Mark’s biography of the pioneering Celtic rock band Horslips was published, earning multiple accolades including the honour of being named ‘Irish Book of the Year’ by Hot Press.

Representing leading businesses including Stageco Staging Group and Entec Sound & Light, record companies, artists and event producers, Mark launched Liveculture Music Ltd in 2014 and rebranded its media division, groovehype, in 2020. Whilst remaining active as a musician, Mark also has an involvement in artist management and is currently engaged in two documentary film projects.